Tag Archives: crm

2015 Trends to Watch: Higher Education #futureedtech

Ovum has recently announced: “2015 Trends to Watch: Higher
Education” highlighting:

  • The conversation about changing delivery models for teaching and learning will continue.
  • The student experience will take center stage.
  •  A more serious discussion on sustainable IT delivery models will begin.

Click here to view the full report.

 FEATURES AND BENEFITS

  • Identifies the key business trends in higher education in 2015 for the benefit of vendors and  institutions.
  • Examines approaches that institutions might take to reduce the cost of services without impacting  quality.
  • Discusses the roles that online learning, analytics, CRM, and cloud delivery models will play in  higher education in the coming year.

 KEY QUESTIONS ANSWERED

  • What are the trends that will affect the higher education industry in 2015?
  •  How do institutions plan to reduce the cost of services without impacting quality?

Click here to view the full report.

Ovum is the Official Research Partner for the Future Edtech Conference, taking place in London between 2-3 June 2015.  

Informed by input from our expert Advisory Board and exclusive Analysts’ insight, this two-day conference will have the impact lacking from larger, less focused events.  You will be able to maximise the return on your time out of the office and tailor your conference itinerary around your most pressing knowledge gathering and networking needs.

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WHY ATTEND FUTURE EDTECH?

A unique opportunity for:

  • Administration leaders to frame the technology debate within a wider strategic perspective of how to improve student success, enrich the student experience, and thrive in the new education economy
  • IT and learning technology leaders to contextualise technology innovations and their deployment within changing institutional models and align the IT agenda with institutional goals and strategy
  • Academia and pedagogy leaders to assess the value that new technology brings to the student experience, teaching innovation and technology enabled best in class teaching and learning
  • A cross-functional approach to address the issues at the core of transformational change in HE and find collaborative solutions to fulfil institutional goals

Edtech agenda

Visit the website for more information about the event and to view  our fantastic lineup of speakers!

 

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Ovum names Microsoft, Oracle, Salesforce.com, and SAP as market leaders in the CRM market as organisations continue to invest

Find out about Jeremy Cox’s latest research on the Customer Adaptive Enterprise at Ovum’s CX Forum, taking place in London this October. What’s more, end-user IT professionals can claim a free pass for the event.

Although customer relationship management (CRM) is a mature market from an enterprise perspective, many organizations across all sectors and regions of the world continue to invest in CRM systems, says global analyst firm Ovum. Some organizations are already into their third or even fourth deployments.

In its latest evaluation of CRM solutions, Ovum found that organizations that have made great strides in creating a seamless customer experience are now looking further ahead to what Ovum refers to as the customer-adaptive enterprise (CAE). Such an organization has highly acute peripheral vision and can sense and respond rapidly to changes in customer demand and adapt at the right frequency to remain persistently relevant to its customers.

“Continuous, timely, and relevant innovation is the hallmark of such an organization,” explains Jeremy Cox, principal analyst of Software – Enterprise Solutions at Ovum. “Any transformational CRM vision, whether focused on the customer experience or CAE, requires a portfolio of applications that work seamlessly together to enable anyone in contact with the customer to deliver context-aware, relevant information.”

Ovum identifies Microsoft Dynamics CRM, Oracle Siebel CRM, Salesforce.com, and SAP CRM as the market leaders. These solutions are comprehensive, suitable for a broad range of large enterprise requirements, and are widely recognized and successful in the CRM market. Two of the solutions in the leader category – Microsoft Dynamics CRM and Salesforce.com – are eminently suitable for the mid-market. Meanwhile, Oracle Siebel CRM features a deep industry sector-specific expertise (e.g. pharmaceutical organizations where specific sales processes are supported, such as e-detailing).

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